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IFT18 Recap: A Sneak Peek

IFT18 Recap: A Sneak Peek


This year’s IFT18 Annual Meeting & Food Expo was yet another spectacular industry event and exhibition of the latest in food and science. With over 23,000 attendees and 1,200 exhibitors, the PureQQ and Nascent Health teams were there on hand to showcase our newest products and formulations.

In particular, we held an exclusive preview of our upcoming sports drink product, PQx Prevail, which features a blend of our PQQ, stevia and other essential supplements. PQx Prevail is our newest great tasting and refreshing athletic beverage designed to enhance performance and promote recovery. We can’t share everything with you yet, but we can tell you that the feedback on the product was overwhelmingly positive and we look forward to sharing more details regarding PQx Prevail in the upcoming months.

With every passing year, we continue to receive more recognition and positive feedback from attendees, suppliers and clients regarding our portfolio of products. We’re excited to continue development on our leading line of supplements and nutraceuticals and look forward to seeing you all at our next event. If you missed us at IFT18, please feel free to contact our team and schedule a consultation to discuss how we can help you meet and exceed your product formulation needs.